Our Foundation is on a mission to make Digital Marketing affordable for all Non-Profits.

Digital Marketing can be intimidating for most non-profits. We demystify this and put you on an equal footing with any large non-profit anywhere in the world.
Digital Marketing opens up your cause to a global audience. It helps expand your volunteer base and get you donors from anywhere in the world.
50% donors above 60 and
84% millennials give online.
Raja Basu, advisor to the Chairman of ourFoundation and with over 15 years of Digital Marketing experience world wide, speaks on how a integrated Digital Marketing approach can help your non-profit raise more funds

Digital Marketing Trifecta

Google Grants

Google gives your non-profit up to $10,000 per month to spend on getting committed donors, increasing your volunteer base, and getting people to commit to your cause. However, the majority of non-profits either do not use these grants or do not use the full amount.
You need to be a registered charity in the country that you operate; a 501(c)(3) in the US, registered with the Charity Commissioner/HMRC in the UK and equivalent in other countries. In addition to this you must meet detailed requirements of a high quality website. More information on the Grants @ https://www.google.com/grants/
To acess the Google Ad Grants, you need to meet detailed requirements for a high quality website. These can be broken down into 4 main categories:
Website Setup
Web Design
Advertising
Commercial Activity
Most Website searches now come from mobile devices, so you want to ensure your site adapts to different screen sizes.

Website Set Up

When setting up your website, you must:

Website Design

Your website should be high quality, with:
Own your domain name
Secure and encrypt your website with HTTPS
Use content unique to your organization
Through meeting these criteria, you will not only qualify for the Grants, but will also provide a great experience for your supporters. If your website is informative, easy to use and attractive, they are more likely to contribute to your cause.
No broken links
Easy navigation
Detailed info about your projects
Regular content updates
Fast loading time
Calls-to-action
Robust mission statement
Substantial site content

Advertising

Limit or avoid advertising on your websites
Any advertising should be unobtrusive and relevant to your cause
You cannot receive money for third party ads, e.g. through Google AdSense

Commercial
Advertising

DO’s
Serve the public and not only people who pay for a product or service
Include some limited commercial activities
Make clear how any commercial activity supports your cause (with an annual report, for example)
DONT’s
Make commercial activity (such as selling products or services) the main purpose of your website
Accept money for blogs or vlogs (video blogs)
Promise results for your causes after a consultation, service or purchase

Building Great Non-Profit
Websites

A successful non-profit website does 3 things: 
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Attracts the right donors, prospects, volunteers, and others in your ecosystem
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Showcases your cause and gives proof of your impact 
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Collects contact details for future ongoing relations
To help you create a stand-out web presence, our Foundation shares some features non-profit websites must have, in order to appeal to current and prospective members, donors, volunteers, and supporters. These are our recommendations to start improving your website:
• Simple user experience
• Logical Navigation
• Mobile-friendly design
• CTA (Donate Button / Volunteer with us)
• Community invitations

Building Great
Non-Profit Websites

According to research, 1 in every 588 users who visit a non-profit website organically, will donate to your cause. Your non-profit website needs regular maintenance to ensure it is meeting users’ needs and helping you advance your mission.

Our Foundation recommends taking a continuous improvement approach with design and development improvements that allow for growth and flexibility beyond basic fixes.
Non-profit website maintenance might seem overwhelming at first, but this process is easily navigable if you follow the correct strategy
Here are a few tips
• Update your blog or website with new, valuable, evergreen content
• Examine technical issues such as page speed, mobile optimization, broken links, and form usability
• Check that all links and contact information are up to date
• Maintain the security of your website so that your donor data is safe
• Maintain your event calendars, news feeds, and social media feeds

SEO for Non-Profits

Search Engine Optimization (SEO) is the process of using a variety of strategies and techniques to rank on a higher position on Google’s Search results page. This will immediately increase the number of website visitors to your page. A high-ranking placement is important. If you are not on Page 1 you are not there at all.
“It is estimated that 3 out of every 4 internet search clicks go to the top five positions on Google. Furthermore, 9 out of 10 clicks from Google Search results occur on the 1st page. The results from SEO are amply clear”
Here are some SEO tips for you to Rank on Page 1 of Google. It takes a lot of effort and even more patience.
Satisfy search intent
Optimize your website through a robust maintenance program
Use the right keywords
Improve your page speed
Have high-authority websites link to your content (Link building)
Focus on page experience
Write brilliant content

Social Media Marketing For Non-Profits

Social Media marketing works brilliantly for non-profits. By creating and distributing sharable content via Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter and Pinterest you can build relationships with people and influence them to donate or volunteer for your cause. Organizations are frequently run by small teams of volunteers, with limited resources and budgets. And, with organic reach declining in favor of ad dollars, social media can appear to be a lost cause at times. The key to success in social media is consistency and, with a few guidelines, it is still a very effective way to cost effectively reach out to your donors and volunteers.
A few tips on how you can get the maximum benefit from your social media ads:
Set up nonprofit accounts on Facebook, YouTube, and Google Grants
Promote content centered on people and causes
Post shareable content
Make donation buttons available on your Facebook and Instagram pages
Make a Content Schedule
Start a fundraising campaign
Organize an online event
Start a hashtag campaign

YouTube Videos for
Non-Profits

The YouTube Non-Profit Program helps non-profits connect with supporters, volunteers, and donors. For many causes, video is a new but essential format for storytelling. With one billion viewers on YouTube every month, non-profits of all sizes can use YouTube videos to share their stories with a global audience. Raja Basu tells you how to unleash the power of storytelling to connect with your donors and volunteers
Learn more about the YouTube Social
Impact Program:
https://socialimpact.youtube.com/
Activate the YouTube Non-Profit Program:
https://support.google.com/
nonprofits/answer/3367463#

Acquiring and Retaining Donors

For effective fundraising and increase your non-profit financial sustainability, you should concentrate on both acquiring new donors and retaining existing ones.
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The true benefit of acquisition is when new donors become loyal supporters in the long run.

The NonProfit Financial Sustainability Foundation has a combined experience of 100+ years in fundraising. In our experience, a structured annual fundraising process is the key to successful donor acquisition and retention.

Acquiring Donors

Curate a donor list and segment the list. Then build a digital strategy for each of these segments
Build Social Media strategy with YouTube videos, Facebook, Instagram, LinkedIn, Pinterest and TikTok
Utilize Google Grant campaigns to raise funds and get repeat donors
Have a robust SEO including building high authority backlinks to your website
Build a great looking website that is easy to use and have a maintenance program in place
Start an e-mail drip campaign. A 5-message series with differentiated messaging based on the action the donor takes

Retaining Donors

Sending a simple Thank You at most 48 hours after the donation goes a long way
Give proof of fund utilization with mailers, newsletters, and with the help of your social media channels
Segment donors on the basis of amount, frequency of giving, giving channel and program interest
Solicit feedback on what the donor thinks about your cause. Use simple surveys to do this